Build a Profitable Short-Term Rental Portfolio in the Smoky Mountains

Data-driven STR acquisition, performance-focused design guidance, and hands-on market expertise from The Holley Team β€” investors helping investors.

white and brown kitchen counter

Strategic Real Estate Service for Short-Term Rentals

We specialize in short-term rental strategy β€” from identifying the right properties to guiding design, amenities, and positioning that drive bookings and revenue. Whether you’re buying, selling, or optimizing an STR, The Holley Team brings real-world ownership experience and market-driven insight to every decision.

Comprehensive Short-Term Rental Services for Investors

Strategic guidance for buying, selling, and optimizing short-term rentals β€” built around performance, regulations, and real market data.

a modern house with a large front yard

STR Acquisition and Buying Strategy

We help investors identify short-term rental properties with real income potential β€” not just good looks. From zoning and permit guidance to revenue analysis and location strategy, we ensure every purchase decision is backed by data, experience, and long-term performance goals.

a modern house with a large front yard
lighted house beside trees
lighted house beside trees

STR Selling, Listing Setup and Exit Strategy

We prepare short-term rentals to sell by improving how they perform and how they’re presented. From optimizing the listing, amenities, and guest experience to income-based pricing and investor-facing marketing, we position your STR to attract serious buyers and maximize value.

a rendering of a modern house with a swimming pool

STR Investment and Performance Strategy

Short-term rentals are businesses, not just properties. We guide investors on upgrades, amenities, and positioning that improve occupancy, nightly rates, and long-term returns β€” backed by real ownership and market insight.

a rendering of a modern house with a swimming pool
a living room with a couch and a table
a living room with a couch and a table

STR Market Entry and Remote Buyer Support

Many of our clients invest from out of state. We provide on-the-ground guidance for remote STR buyers β€” including market education, neighborhood insight, permit considerations, and trusted local connections β€” so you can invest confidently in the Smoky Mountains without being local.

K Cornett

Brandon and Diana were amazing. They went above and beyond to make sure we were taken care of. I couldn't be happier with their performance throughout the entire process. They are fantastic human beings and I suspect we will remain in contact for a very long time

FAQs

Your Key STR & Investment Questions Answered

What sets The Holley Team apart from other real estate agents?

Answer:
We specialize in short-term rentals and real estate investments β€” and we own STRs ourselves. That means we don’t just look at homes through a residential lens; we evaluate income potential, regulations, market demand, and long-term performance. Our approach is transparent, data-driven, and investor-focused.

How does The Holley Team determine the right price for a property?

Answer:
Pricing STRs goes beyond comparable sales. We analyze rental performance, occupancy trends, nightly rates, permits, and buyer demand β€” along with traditional market data β€” to position properties competitively and maximize value, whether buying or selling.

Can you help first-time short-term rental investors?

Answer:
Absolutely. Many of our clients are first-time STR investors. We walk you through the entire process β€” from understanding local regulations and financing options to selecting the right property and setting it up for success as a short-term rental.

What is your experience with STR's in this market?

Answer:

We have firsthand experience as short-term rental owners and operators, along with professional vacation rental management experience. We’ve owned and managed our own STR, and Brandon works extensively in professional vacation rental management, giving us real-world insight into what drives performance, bookings, and long-term success.

What types of properties does The Holley Team handle?

Answer:
We work primarily with short-term rental properties, including cabins, vacation homes, investment properties, and select residential homes with STR potential in the Smoky Mountains and surrounding areas.

Do you assist with selling investment or income-producing properties?

Yes. We specialize in selling income-producing and short-term rental properties. Our process includes listing optimization, income-based valuation, and investor-focused marketing to ensure your property is positioned to attract qualified buyers and strong offers.

How will The Holley Team market my short-term rental property?

Answer:
We market STRs differently than traditional homes. Our strategy includes optimized listing presentation, professional photography, income-focused marketing, exposure to investor networks, and targeted online campaigns designed to highlight performance and potential β€” not just aesthetics.

Do you work with out-of-state or remote investors?

Answer:
Yes β€” many of our clients invest remotely. We provide local insight, on-the-ground support, and clear communication throughout the process so you can invest confidently in the Smoky Mountains from anywhere.